smf studio
smf studio
The Studio
Original prints. Quiet craft. Design that endures.
SMF Studio creates original textile and surface designs that are considered, emotionally resonant, and made to last.
Led by designer Sheung Fung, we bring together the rigour of research, the freedom of exploration, and a deep respect for craft. Whether we’re working with an emerging label or an established global brand, we approach every project with care, curiosity, and a commitment to meaningful design.
We don’t chase trends.
We create prints with soul — for collections that stand apart.
Original prints. Designs that endures.
SMF Studio creates original textile and surface designs that are considered, emotionally resonant, and made to last.
Led by designer Sheung Fung, we bring together the rigour of research, the freedom of exploration, and a deep respect for craft. Whether we’re working with an emerging label or an established global brand, we approach every project with care, curiosity, and a commitment to meaningful design.
We don’t chase trends. We create prints with soul — for collections that stand apart.
We believe in the process.
The doing. The digging. The unfolding of ideas.
Every print begins with thoughtful research, intuitive experimentation, and a conversation — with you, your customer, and your brand’s vision.
We take the time to get to know your world, and work closely with you to bring ideas to life in a way that feels original and fully aligned.
We design with intent, not impulse.
We think with our hands.
We make work that’s built to last — in feeling, in story, in wear.
We believe in the process. The doing. The digging. The unfolding of ideas.
Every print begins with thoughtful research, intuitive experimentation, and a conversation — with you, your customer, and your brand’s vision.
We take the time to get to know your world, and work closely with you to bring ideas to life in a way that feels original and fully aligned.
We design with intent, not impulse.
We think with our hands.
We make work that’s built to last — in feeling, in story, in wear.
Our Approach
About Sheung
A story of quiet strength and steady vision.
Sheung Fung is a British-Chinese designer whose work bridges East and West, tradition and innovation, art and industry.
A graduate of Central Saint Martins with a degree in Print and Textile Design, Sheung began her career on the shop floor, steadily building her way to become a senior print designer at COS, where she spent a decade creating best-selling prints for global collections.
Today, she leads SMF Studio with patience, thoughtfulness, and a deep commitment to craft, believing that great design begins with honest collaboration and a clear, steady vision.
A story of quiet strength and steady vision.
Sheung Fung is a British-Chinese designer whose work bridges East and West, tradition and innovation, art and industry.
A graduate of Central Saint Martins with a degree in Print and Textile Design, Sheung began her career on the shop floor, steadily building her way to become a senior print designer at COS, where she spent a decade creating best-selling prints for global collections.
Today, she leads SMF Studio with patience, thoughtfulness, and a deep commitment to craft, believing that great design begins with honest collaboration and a clear, steady vision.
Who We Work With
We partner with fashion, lifestyle, and interior brands who value originality, quality, and thoughtful design.
Our experience spans everything from large international retailers to independent start-ups — and we adapt our process to meet the scale, pace, and needs of every project.
We partner with fashion, lifestyle, and interior brands who value originality, quality, and thoughtful design.
Our experience spans everything from large international retailers to independent start-ups — and we adapt our process to meet the scale, pace, and needs of every project.
We'd love to hear from you
Lets Work Together
Let’s Work Together
We’d love to hear from you.